Selling and marketing new-build projects for developers
A project sells when the work is orderly: a price checked against the market, a presentation that looks the same for every apartment, and an inquiry that is answered the same day.
Who this is for
- A developer or contractor with a boutique building or a small-to-mid project in Haifa and the north, before marketing or mid-way
- A landowner who wants to know what the market will pay before committing to a unit mix
- A project whose sales have stalled and needs re-pricing, re-presentation and orderly inquiry handling
What to bring to a first conversation
- Sales plans, unit mix, specification and an estimated timetable
- What has sold, at what price, and what is still open
- Who handles the purchase agreements (the project lawyer) and what may be published
What project marketing at the office includes
The office has marketed apartments in new projects in Haifa and the north since the 1990s — from the pre-sale of a boutique building to closing out a longer project. The work splits into four parts you can check separately:
- Pricing — a read of nearby transactions, competing stock and the mix, and a price list that updates with the actual sales pace
- Presentation — the same standard for every apartment: a short film, photographs that were cleaned but not altered, the facts without embellishment, and the neighborhood in context; this is how the office presents its own listings
- Inquiries and negotiation — same-day response, qualification, viewings, offer handling and an orderly hand-off to the project lawyer
- Reporting — a weekly table of inquiries, viewings, offers and contracts, so the developer sees what works and what does not
What stays with the developer and the professionals
The office sells and markets. Purchase agreements, the guarantees required by the Sale Law, the specification and the permits remain with the developer and the project lawyer; the office keeps every publication within what may be published at the project's stage.
Urban renewal — the developer side
In evacuate-and-rebuild (pinui-binui) and TAMA 38 projects the office also helps with the consent stage: identifying the apartment owners, holding information meetings, signing owners up and reaching the required majority — with full transparency toward the owners and within the disclosure duties the law imposes. Details on the urban-renewal page.
Common questions
How is the fee set for marketing a project?
Usually as a percentage of the price of each apartment sold, fixed in advance in a written agreement with the developer, sometimes with a milestone component. There is no standard rate — it depends on the project's size, stage and division of work, and it is closed before work begins.
Does the office also produce the presentation material?
Yes. The films and photographs of the properties on this site were made in-house, with the same method the project would get: photography, digital cleaning only, a short film per apartment, and the facts without additions. Architectural renderings and the specification remain the developer's responsibility.
Is exclusivity required?
In project marketing an exclusivity agreement for a defined period is customary, because pricing, presentation and reporting are built as one system. Period, scope and targets are set in writing; the Brokers Law requires a written exclusivity agreement with a fixed term.