Ilan Salutsky
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Selected properties

How we present a home

The office publishes a selection of what it markets — each home with a short film made in-house, photographs that were cleaned but not altered, the facts without embellishment, and the neighborhood it sits in. The asking price is shown where the office publishes one, with the date it was checked; otherwise it is given in conversation. The rest of the portfolio and further details are a conversation away.

Street and neighborhood; the asking price where published, dated. Photos were digitally cleaned (personal items and watermarks removed); structure, openings and dimensions are unchanged. Rooms are counted the Israeli way — the living room is a room.

What goes into every presentation — and what doesn't

A 15–25 second film

Five moments at most: the space that sets the property apart, the living area, the kitchen, a quiet room and the view. Weaker rooms are left out — a property film is not a room-by-room slideshow.

Cleaning, not renovation

Personal items, cables and watermarks are removed. Walls, windows, floors and dimensions stay as they are. Where an empty room was virtually furnished for illustration, it says so under the film.

The facts, without additions

Rooms, area, balcony, safe room, parking, storage, exclusivity and keys — only what was checked. The asking price appears where the office publishes one, dated — otherwise in conversation; legal status and documents are always given in conversation.

The neighborhood in context

Each property links to its area page — elevation, transit, renewal and neighborhood prices with sources and check dates — so the decision is made on the street, not just the apartment.

Investors: commercial and income-producing assets that are not on any listing board →

Want to see a property — or have yours presented like this?

One short call is enough to arrange a visit, get the full details, or hear how the office would present your property.

Talk to Ilan

Tell him where you stand: what you are trying to do, what you have already looked at, and what is still unclear. Nothing is decided in a first call.